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Old Dominion has been trucking freight across the Southeast for more than 75 years, but this spring the company played a role in driving a new deal to bring more jobs and space-age technology to Asheville.
More than 70 percent of both the value and the weight of the freight moved in the 2012 calendar year trekked via truck, according to the U.S. Department of Transportation’s Bureau of Labor Statistics, who released its annual Commodity Flow Survey results this week.
In some ways, the truck of the future is here today. What would a truck driver from decades ago think if he were suddenly transported from his own time into one of today’s state-of-the-art rigs?
Smooth, quiet rides. Automated transmissions. A voice giving turn-by-turn directions through in-cab speakers. Systems that warn if he’s wandered out of his lane or to slow down if he’s in danger of hitting the vehicle ahead. Tires that inflate themselves up automatically. The list goes on and on.
For as long as I have been involved in industry associations — whether on a state or federal level — folks in the industry talk about improving our image. Mostly we talk to each other, an audience already holding a positive image of ourselves. That takes little convincing.
The trucking industry announced the launch of a fund-raising effort for an industry-wide movement centered on a positive image and a more robust connection with policymakers and the general public.
Trucking officials announced here the beginning of a new, collaborative campaign to enhance the image of the entire industry. Built around the slogan “Trucking Moves America Forward,” they said the initiative will officially be launched in March at the Mid-America Trucking Show in Louisville, Kentucky. “The goal of this movement is simple — to effectively relay the essential nature of the trucking industry to the nation’s economy and the everyday lives of all Americans,” John Conkin, president of the Allied Committee for Transportation.
Industry Mascot “Safety Sammy” travels the country as a symbol of America’s most essential industry: trucking!
Industry Mascot “Safety Sammy” travels the country as a symbol of America’s most essential industry: trucking!