Meet the Mascot
Putting a Human & Safety Touch on the Trucking Industry
Putting a Human & Safety Touch on the Trucking Industry
A few years after TMAF’s inception, TMAF wanted to more broadly and creatively tell its story of safety and responsibility and to reach a wider audience.
The concept of an industry mascot and brand ambassador was born!
The Safety Sammy mascot is a “truck” costume complete with wheels, a windshield, flashing headlights, a “Safety Sammy” license plate, a TMAF-branded cap, and large and captivating eyes. The mascot’s physical attributes were created to be realistic and approachable.
The creation of the mascot was a three-part event in 2017.
To bring your trucking event to life, you can book Safety Sammy, the industry mascot!
To schedule an event, email: TMAF@trucking.org. Shipping costs may apply.
Safety Sammy was featured on NBC in Louisville, KY. During MATS 2019, TMAF and the mascot shared safety tips for drivers.