By Seth Clevenger
ORLANDO, Fla. — Trucking officials announced here the beginning of a new, collaborative campaign to enhance the image of the entire industry.
Built around the slogan “Trucking Moves America Forward,” they said the initiative will officially be launched in March at the Mid-America Trucking Show in Louisville, Ky.
“The goal of this movement is simple — to effectively relay the essential nature of the trucking industry to the nation’s economy and the everyday lives of all Americans,” John Conkin, president of the Allied Committee for Transportation, or ACT 1, said at an Oct. 22 press conference at American Trucking Associations’ Management Conference & Exhibition.
The campaign will seek participation from trucking associations, companies, individuals and allied members from “all corners of the trucking industry,” he said.
Michael Card, outgoing ATA chairman, said one of his goals has been to further raise the clout of the federation and industry.
“If we continue to make our image better and better, we’re going to have more successes on Capitol Hill, more successes in the statehouses, better business, better relations with the general public and better regulatory efforts,” he said.
The press conference included comments from Truckload Carriers Association President Chris Burruss, and Anne Lynch, chairman of the Trucking Association Executives Council. A number of other industry executives and officials attended the event in a show of unity.
The campaign’s goal is to raise $1 million per year for the next five years, Conkin said, adding that ACT 1 has donated $100,000 thus far to establish the initial creative designs and branding.
“We’re looking for donations from other industry companies to really bring this movement into the spotlight,” he said.
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