Trucking Moves America Forward Introduces “High-5 and Show Your Pride” Campaign
The Trucking Moves America Forward movement introduces the “High-5 and Show Your Pride” campaign, which will debut at the Great American Trucking Show in Dallas on August 20, and encourages each attendee to donate five dollars to the TMAF movement to reach its goal of one million dollars its first year, emphasizing the pride within the industry.
The second phase of the campaign – “Show Your Pride” – urges industry workers to sign a pledge at the TMAF booth, #8042 showcasing their dedication to trucking and is open to anyone affiliated with the industry.
Launched in March, TMAF is an industry-wide image and internal education initiative informing policymakers, motorists and the public about the benefits of the trucking industry to help build the groundswell of political and grassroots support necessary to strengthen and grow the industry.
“We are 70% of the way to our goal of raising $1 million since our launch six months ago,” said Mike Card, fundraising chairman, Trucking Moves America Forward and president of Combined Transport. “These incredible results are a testament to the passion within trucking and we believe the ’High-5 and Show Your Pride‘ campaign will continue to energize, excite and inspire our industry at GATS and beyond. TMAF is a long-term movement and we aim to continue fundraising well past our goal.”
Attendees of GATS will be able to donate at the TMAF booth along with founding member American Trucking Associations (Booth #14059). Member companies will be easily identified via “High-5 and Show Your Pride” signage throughout the convention and those who donate will receive special recognition at the show as well as on TMAF social media and its website.
“We challenge the more than 40,000 attendees to continue celebrating and supporting the TMAF movement by participating in the ’High-5 and Show Your Pride‘ campaign at GATS,” said Steve Ponder, chairman, Trucking Moves America Forward and vice-president of Great West Casualty Company. “There would be nothing more exciting than moving closer to our goal with our friends and colleagues in Dallas.”
Significant landmarks to TMAF include reaching the half-million dollar donation mark two months after its launch thanks to major contributions from ATA, Allied Committee for the Trucking Industry, Cummins Inc., Great West Casualty Company, Jack Cooper Transportation, JJ Keller, Lipscomb & Pitts, Longistics, Love’s Travel Stops, Minnesota Trucking, NTTC, Old Dominion Freight Lines, Pilot Flying J, TAEC Region IV and Southeastern Freight Lines.
For more information visit www.truckingmovesamerica.com
About Trucking Moves America Forward
Trucking Moves America Forward is a long-term industry-wide movement to create a positive image for the industry, to ensure that policymakers and the public understand the importance of the trucking industry to the nation’s economy, and to build the political and grassroots support necessary to strengthen and grow the industry in the future. To learn more, go to www.truckingmovesamerica.com, Facebook (www.facebook.com/TruckingFWD), or follow @TruckingFWD on Twitter.
Founding members of the movement include: ACT1, Allison Transmission, American Trucking Associations, Bendix Commercial Vehicle Systems, Bridgestone Commercial Solutions, Bulldog Hiway Express, Castrol Heavy Duty Lubricants, Combined Transport Inc., Cummins Inc., Daimler Trucks North America, Dana Holding Corporation, Detroit Diesel Corporation, Eaton Corporation – Roadranger, GE Capital, Goodyear, Great West Casualty Company, Hahn Transportation Inc., Hendrickson, International, J.J. Keller & Associates Inc., Jet Express Inc., Kenworth Truck Company, Longistics, Love’s Travel Stops, Mack Trucks, Inc. Meritor, Michelin, Motor Carrier Service Inc., Old Dominion Freight Lines, Omnitracs Inc., Owner-Operator Independent Drivers Association (OOIDA), Pegasus, Peterbilt Motors Company, Pilot Flying J, Randall Reilly, Tennant Truck Lines, Tennessee Express Inc., TransTech, Trucking Associations Executive Council, Truckload Carriers Association, TRW and Volvo Trucks.