Trucking Moves America Forward Celebrates 2023 National Truck Driver Appreciation Week With Greatest Billboard Participation To Date


Washington, D.C. – September 5, 2023 – Trucking Moves America Forward (TMAF), in its ninth year, is proud to support the annual National Truck Driver Appreciation Week again with a robust public awareness campaign to acknowledge and support America’s 3.5 million professional truck drivers.

“We are honored to pay homage to America’s professional truck drivers on the front lines who supply our nation with everything we need, moving 11.5 billion tons of the nation’s freight each year,” said Kevin Burch, TMAF co-chair and M.T.S. VP Sales & Governmental Affairs. “I am proud of the participation of the state trucking associations and companies who joined the TMAF #ThankATrucker program to showcase their safest truck drivers and be part of the groundswell of countrywide celebrations.”

Kevin offered his views on how essential professional truck drivers are to our nation’s economy and expressed his gratitude to them in the Washington, D.C. media outlet, the Well News on September 5, which can be found here.

TMAF secured significant participation this year for its monthlong annual #ThankATrucker billboard advertising campaign from state trucking associations and companies, totaling 32, the most during any NTDAW timeframe. Impressions from the campaign will total more than 26 million.

Participating associations and companies include Alabama Trucking Association, Arkansas Trucking Association, Baylor Trucking, Inc., CB Wilson Transport LLC, Idaho Trucking Association, Iowa Motor Truck Association, Kentucky Trucking Association Inc., Louisiana Motor Transport Association, Ohio Trucking Association and Preferred Materials, Inc.

Billboards are on display along America’s interstates and freeways over the next four weeks through October 10, 2023, in the following markets: Birmingham, Dothan, Huntsville, Mobile and Montgomery, Ala.; Bryant, Clarksville, Little Rock, Wheatley, Ark.; Northern Idaho; Indianapolis, Ind.; Cedar Rapids and Des Moines, Iowa; Bowling Green and Louisville, Ky; Alexandria, Lafayette, Monroe (2), Northshore, Shreveport (2) and Thibodaux, La.; Cincinnati, Cleveland, Columbus, Dayton, Lima and Toledo, Ohio; Portland, Tenn.; Blackstone and Richmond, Va.

The billboards feature award-winning drivers with their trucks from their respective state under the creative directions: “Trucking Feeds America,” “Trucking Builds America” and A “Driving Force for the U.S. Economy.”

“Trucking isn’t just a job for me; it’s a commitment to excellence, a dedication to safety, and a way to make lives better, one mile at a time,” Emanuel Windham, who is featured on one of the Alabama billboards, is an experienced and highly regarded truck driver and owner-operator based in Birmingham, Ala.

“The driving force of our nation relies on its professional drivers that provide the fire that fuels the economy of America,” said John Higgs, professional truck driver and Road Team Captain for the Kentucky Trucking Association, who is featured on his state billboard.

“Baylor Trucking’s 78-year-old history of recognizing the hard work and dedication of professional truck drivers continues this month as we celebrate National Truck Driver Appreciation Week,” said Cari Baylor, president, Baylor Trucking, and third generation leader of the company. “We are proud to have billboards highlighting Baylor drivers in three locations, to salute our driving fleet and the families who support them.”

Radio spots to thank America’s truck drivers can be heard this week on Red Eye Radio and the TruckersPodcasts, and educational ads for the motoring public, are airing on Westwood One talk radio and Westwood One Sports. The spots can be found here:

The TMAF #ThankATrucker campaign also includes social media content for all of its channels: Facebook, Twitter, Instagram, LinkedIn, YouTube and Threads. “A Driving Force for the U.S. Economy, Retail, Small Businesses, Manufacturing and fall activities” is the theme.

.   TMAF 2023 NTDAW social media images

All #ThankATrucker materials can be obtained by industry organizations for their own use by emailing

About Trucking Moves America Forward

Trucking Moves America Forward aims to establish a long-term industry-wide movement to create a positive image for the industry, to ensure that policymakers and the public understand the importance of the trucking industry to the nation’s economy, and to build the political and grassroots support necessary to strengthen and grow the industry in the future. To learn more, visit Also join and follow TMAF through social media, on Facebook, Instagram, YouTube, Twitter, LinkedIn, Threads and Medium.