TMAF Introduces New Mascot at Live Event in Knoxville

Trucking Moves America Forward (TMAF) introduced an industry mascot on, Thursday, May 18, to continue its quest in telling the story of trucking’s essentiality to the American economy.

TMAF executive committee leaders, Kevin Burch, president of Jet Express, Wendy Hamilton, senior manager, sales marketing at Pilot Flying J and Elisabeth Barna, COO and EVP of Industry Affairs at the American Trucking Associations made the announcement at the Knoxville Pilot Travel Center, unveiling a truck mascot complete with headlights, a windshield, tires and the TMAF cap.

Since TMAF’s inception over three years ago, the movement’s goal has been to shift the image of the industry by sharing important facts, including that 80 percent of U.S. communities rely solely on trucking for the delivery of their goods run by an industry with more than 7 million people, and to be visible throughout the country all year through its digital presence, the media and in person at events coast to coast.

The mascot is an extension of the movement’s goals to broaden the reach and visibility of the trucking industry.

“Over the past three years, we’ve attempted to be visible throughout the country, and this newest member of our team will do just that, in a new, exciting way,” said Burch.

“Just like our 3.5 million drivers, the mascot is ready to hit the road and visit as many of you as possible in the coming months and years,” added Barna.

Now, TMAF is calling on the industry to help with the missing piece. The leaders called on the industry to help name the mascot through a digital campaign. We will take submissions through email at and our Facebook page for about a month. Then, voting will commence, and a name will be unveiled.