Trucking Moves America Forward gained momentum with its first major partnership, announcing an agreement with Love’s Travel Stops. This comes days after TMAF shared it had raised more than a half-a-million dollars since its March launch.
The partnership kicks off with the unveiling of a newly designed No. 38 Love’s Travel Stops car featuring the TMAF logo at Talladega Superspeedway this Sunday, May 4. The paint scheme will run on the car, driven by David Gilliland, for eight races in the Narscar Sprint Cup series.
The partnership also includes additional promotion of the new industry-wide campaign.
TMAF – launched at the Mid-America Trucking Show – is an industry-wide image and internal education initiative informing policy makers, motorists and the public about the benefits of the trucking industry to help build a ground swell of political and grassroots support necessary to strengthen and grow the industry.
For more information on the TMAF/Love’s Travel Stop Partnership visitwww.truckingmovesamerica.com.