Trucking industry image group Trucking Moves America Forward has been gaining momentum inside and outside the trucking industry, growing its online and social media presence and starting more conversations about how the industry is perceived, according to TMAF co-chair Kevin Burch at the Great American Trucking Show.

He says with the group now in the middle of its fourth year, people throughout the industry are no longer have asking what “TMAF” stands for and means.

“We can tell the momentum is there,” he says. “President Trump really helped us when he called us heroes when we were at the White House. When we pinned the President with the ‘I heart trucks’ button, it became a conversation piece.”

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