In the first year since its official launch at the 2014 Mid-America Trucking Show in Louisville, Ky., Trucking Moves America Forward has reached its initial goal of $1 million in fundraising to support the comprehensive industry image movement, said Kevin Burch, president of Jet Express, during a press conference at this year’s MATS.
Burch said that 140 companies and individuals contributed to making the first-year goal a reality, and paused to recognize the late Mike Pennington, president of the Allied Committee for the Trucking Industry (ACT 1) for his efforts in helping get funding underway for the program.
“Without the contributions of Mike Pennington, Trucking Moves America Forward may not have been able to secure the support of its founding members and members of ACT 1,” said Burch. “I’m proud to say Mike’s legacy moves on with Trucking Moves America Forward and we will miss him greatly.”
Trucking Moves America Forward has produced five videos in its first year promoting a positive image of the trucking industry to help educate the motoring public, industry advocates, regulators and legislators on the essentiality of trucking.
“We want to educate and inform the market of all the great attributes of the trucking industry and that includes safety, essentiality, economics, sustainability and community message that the trucking industry does in fact move America,” said Burch.
Keith Tuttle, president of Motor Carrier Services and current chairman of the Truckload Carriers Association, added, “Image is at the very heart of the Trucking Moves America Forward movement, and that is exactly what makes it one-of-a-kind. It tells the stories behind the wheel of trucking professionals that the general public doesn’t always see or hear.”
Tuttle added that Trucking Moves America Forward doesn’t belong to any one association or industry group, but that it is an all-inclusive program designed to lift all segments and participants in the industry.
“No other movement in the history of the trucking industry has been able to bring all sectors together to promote trucking,” said Tuttle. “Trucking Moves America Forward has been tailored to represent every single segment of the trucking industry.”
Trucking Moves America Forward representatives also announced a significant donation from the Owner-Operators Independent Drivers Association, as well as a new trailer wrap initiative spearheaded by Old Dominion Freight Lines.
Four distinct trailer wraps are available and will cost roughly $3,000 installed.