By James Jaillet @trucknewsJJ on April 15, 2015
The trucking image campaign group Trucking Moves America Forward this week launched an advertising and lobbying campaign aimed at pressing Congress to pass a long-term highway funding bill, calling it a critical move needed to modernize U.S. infrastructure and ensure safe movement of the country’s goods and traveling public.
TMAF, which launched in late 2013, says its campaign includes print, digital and radio advertising placed in news outlets in the Washington, D.C., area.
To the right is an example of TMAF’s ads from its campaign. Click here to see more of its banner ads and hear its radio spot, all of which center on the 7 million people that TMAF says work in the nearly $700 billion a year U.S. trucking industry.
“Nearly a third of our nation’s roads are in poor or mediocre condition, and one out of every nine bridges are structurally deficient, according to the American Society of Civil Engineers report card,” TMAF says in its announcement. “TMAF advocates for infrastructure spending to improve highway networks that are most critical to the movement of freight and interstate travel. Improving our nation’s highways also prioritizes the safety of the motoring public.”
Congress has only until the end of May to pass legislation to push revenue to the country’s Highway Trust Fund, which is set to run dry by May 31. The HTF is currently being funded via a stopgap measure passed last year following the expiration of 2012’s two-year MAP-21 highway funding act.
Click here to read CCJ’s previous coverage of the highway funding conundrum.