Overdrive: Trucking Moves America Forward close to reaching funds goal
The Trucking Moves America Forward campaign surpassed 80 percent of its $1 million fundraising goal, representatives of the industry-wide image-building campaign reported Tuesday at the American Trucking Associations annual MC&E conference earlier this week. The initiative – launched in March at the Mid-America Trucking Show – aims to inform policymakers, motorists and the public about the benefits of the trucking industry and to help build a groundswell of political and grassroots support to strengthen and grow trucking.
Driver image is a two-sided issue, OOIDA’s Todd Spencer said: Part of image, he says, in addition to what the public and trucking outsiders think, …
“To be at 80 percent of our goal already is a remarkable achievement,” said Kevin Burch, vice chairman of TMAF and president of Jet Express, speaking at a “state of the movement” press conference. “We’ve made concentrated efforts to lay the foundation of a groundbreaking movement within the industry and are excited about reaching our one million dollar goal. We’ve had a great start, but the best is yet to come for TMAF.”