Overdrive: 3D trailer graphic to promote trucking’s image expected in 2017
Trucking Moves America Forward, a trucking industry education and image campaign spearheaded by ATA, plans to make 3D trailer wraps and more affordable trailer wrap options in the coming year, the group announced last week.
Kevin Burch, co-chairman of TMAF, president of Jet Express and chairman of American Trucking Associations, said in a press conference last week the 3D wraps are still in the drawing stage, but said they would likely be available by the end of next year.
He also announced more affordable bottom rail wraps will be available in 2017. The bottom rail wraps will go around the lower 36-48 inches of the trailer. Burch estimates each wrap is seen by about 16 million people a year.
The group also announced last week it now has more than 3,000 members in its database. TMAF aims to supporting the group, whose goal is to educate legislators and the motoring public about the positive impact of the trucking industry.
TMAF raised $1.2 million in donations in 2016, as well as between $3 million and $5 million in what Burch called “in-kind” services, such as advertising space.
Link: Overdrive Online
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