A coalition of trucking industry players, including the “Big 3” tire makers, is supporting an industry wide image and education campaign — called “Trucking Moves America Forward” — whose aim will be to build “political and grassroots support” for the industry’s interests.
In making the push for his group’s joint effort to build a new trucking and driver image initiative, Todd Spencer of the Owner-Operator Independent Drivers Association said while dealing with the issue of “driver image,” the industry as a whole needs to “deal honestly” with issues that impact drivers’ negatively, like pay and treatment by shippers and receivers.
Trucking industry leaders announced an industry-wide image and education initiative, Trucking Moves America Forward, on Wednesday at the Mid-America Trucking Show in Kentucky. “Today’s modern truck drivers are skilled professionals and devoted family men and women, trained to focus on safety, efficiency and reliability while operating the safest and most sustainable trucks we have seen to-date,” said Steve Ponder, chairman, Trucking Moves America Forward and vice-president of Great West Casualty Company.
https://live-trucking-moves-america.pantheonsite.io/wp-content/uploads/logo_color_300x100.png00Editorial Staffhttps://live-trucking-moves-america.pantheonsite.io/wp-content/uploads/logo_color_300x100.pngEditorial Staff2014-03-27 12:26:582014-03-27 12:26:58Today’s Trucking: Does Trucking Need a Facelift?
ACT 1 officially unveiled a new image campaign for the industry aimed at attracting drivers, educating the public about the industry’s ubiquitous role in American life and the U.S. economy and changing policy makers’ perceptions of trucking. The Trucking Moves America Forward campaign was announced March 26 at the Mid-America Trucking Show in Louisville, Ky.
The Truckload Carriers Association and the American Trucking Associations haven’t always seen eye to eye, but the current leaders of both organizations understand that they can accomplish more for trucking with cooperation than with conflict.
Tire Business: Trucking industry launches image campaign
/in News /by Editorial StaffA coalition of trucking industry players, including the “Big 3” tire makers, is supporting an industry wide image and education campaign — called “Trucking Moves America Forward” — whose aim will be to build “political and grassroots support” for the industry’s interests.
Overdrive Magazine: OOIDA’s Spencer: Driver treatment a key element in ‘driver image’
/in News /by Editorial StaffIn making the push for his group’s joint effort to build a new trucking and driver image initiative, Todd Spencer of the Owner-Operator Independent Drivers Association said while dealing with the issue of “driver image,” the industry as a whole needs to “deal honestly” with issues that impact drivers’ negatively, like pay and treatment by shippers and receivers.
Today’s Trucking: Does Trucking Need a Facelift?
/in News /by Editorial StaffTrucking industry leaders announced an industry-wide image and education initiative, Trucking Moves America Forward, on Wednesday at the Mid-America Trucking Show in Kentucky. “Today’s modern truck drivers are skilled professionals and devoted family men and women, trained to focus on safety, efficiency and reliability while operating the safest and most sustainable trucks we have seen to-date,” said Steve Ponder, chairman, Trucking Moves America Forward and vice-president of Great West Casualty Company.
CCJ: Campaign aimed at promoting driver image, attracting new drivers unveiled
/in News /by Editorial StaffACT 1 officially unveiled a new image campaign for the industry aimed at attracting drivers, educating the public about the industry’s ubiquitous role in American life and the U.S. economy and changing policy makers’ perceptions of trucking. The Trucking Moves America Forward campaign was announced March 26 at the Mid-America Trucking Show in Louisville, Ky.
The Trucker: TCA, ATA leaders discuss issue facing trucking industry
/in News /by Editorial StaffThe Truckload Carriers Association and the American Trucking Associations haven’t always seen eye to eye, but the current leaders of both organizations understand that they can accomplish more for trucking with cooperation than with conflict.