Trucking Moves America Forward, a group who’s made its goal boosting trucking’s image to lawmakers and the general public, is in the midst of running an ad blitz in the D.C. area meant to press Congress to act on a long-term highway bill.
And its approach is not about just poorly maintained roads or freight efficiency, but about the toll those two key problems — and underfunded U.S. highways in general — would take on the millions of workers who call the trucking industry home.
Seven million workers, to be exact, says TMAF. And that’s the cornerstone of its ad campaign: “7 Million Reasons to Pass a Long-Term Highway Bill.”
It also pumps $682 billion other “reasons” the trucking industry needs Congressional support for surface infrastructure.
Here’s a look at the print and online ads running in the D.C. area, and TMAF’s radio spot, also running in Washington: